Chinchilla Choons has been in the game since 2001 — over two decades of bringing real music lovers the tracks they actually want to hear.

We started as a mixtape channel on Soundcloud and Mixcloud, covering everything from soul and R&B to reggae, UK garage, hip hop, and 80s classics. Since then we've grown into one of the UK's independent music USB stores — curating handpicked genre collections you can plug straight into your car, home speaker, or smart TV and play all day.

Our music USBs are built for people who take their music seriously. Whether you're after the best reggae albums on USB, a soul and R&B collection for the road, or a 100-track classics mix for the house — we've got it covered. No streaming. No monthly fees. Just your music, on a stick.

And now — Chinchilla Apparel has arrived. Our urban streetwear range brings the same energy as the music: clean fits, bold graphics, and gear made for people who live and breathe the culture. From tees and hoodies to caps and joggers — shop the full collection online and rep the Chinchilla vibe wherever you go.

This is more than a music store. It's a UK-based urban music and apparel brand built by fans, for fans.